Logo Assignment

1. Where did you begin? 

I think of creative ideas quickly, and I can execute them fairy quickly at a high work quality. Cheetahs are more creative and resourceful than most animals in terms of survival skills such as catching prey. They're also the fastest known animal.

2. Elements and Principles. 

I chose this position for the cheetah because it's defined, and it captures the cheetah doing what it's known best for, which is running. It will therefore be easily recognized as a cheetah. I chose the green to blue gradient because blue captures me (calm and creative) and the green captures the cheetah (natural and vibrant). The gradient is an artistic method of combining the cheetah and myself. I don't find the colours necessary to deliver the message of my logo (that if you hire me you will be hiring a creative and efficient worker) because the main aspect of this logo is the shape. For this reason, I don't mind that the grayscale takes away the turquoise gradient, since the overall shape is still present. I kept the line quality simple because the shape itself is complex. I didn't add any typography because I like the simple look of my logo and I think the shape is strong enough to stand alone.

3. Get technical.
I started off by searching google images for a cartoon of a cheetah mid-run. I chose cartoon instead of an actual image to simplify the tracing process. Next, I brought the image into illustrator and added a new layer, dimmed the opacity of the cheetah and started tracing using the pen tool. Once the tracing was finished, I hid the original image and smoothed over many of the edges of the cheetah. Then I filled in the traced cheetah with a green to blue gradient. 

4. Your thoughts and opinion.
I am happy with my logo and how it turned out. I may have made the green lighter and the blue darker to increased the effect of the gradient in grayscale. I still don't mind it's current look in grayscale though. I learned that with logos, simplicity is key. I would like to make a logo made of only typography sometime.

"The Kitchenmaid" analysis by Kira

The Kitchenmaid by Vermeer

Analysis by Kira Chalykoff

Imitationalism

Vermeer’s “The Kitchenmaid” would get a 9/10 for imitationalism. This painting looks exactly like real life. The painting is covered in precise and accurate details. The shading and texture are done so well that this painting could be mistaken for a real life image. The shadowing in the bottom and top left corners look exactly like it would if I were actually standing in that room. The texture on the clothes increases this realistic effect. The only aspect that seems a bit unrealistic is the level of saturation and contrast. I think the contrast and saturation were increased to make the painting more visually interesting. This painting does look like real life.

Formalism

I would assign this painting an 8/10 for its use of the elements and principles of design. Some elements and principles that it uses very well are contrast, texture, proportion, emphasis, and value. It uses contrast and value with the darkness of the shadows at the bottom of the painting and the lightness of the yellow shirt, and the highlights on the food on the table and the blue cloth. These bold highlights also add emphasis, by giving the painting a focal point. This painting uses the elements and principles of design well.

Emotionalism

This painting should receive an 9/10 for emotionalism. It definitely expresses a strong mood. The shadows express a mysterious or somber feel. The cool colour tone throughout the piece expresses sadness or perhaps loneliness. Then, the actual expression on the woman’s face doesn’t seem content. She seems cheerless, collapsed, or possibly just bored. The painting leaves it up to the viewer to interpret the exact emotion.

Profile Picture Analysis

This is a yellow silhouette of my face in profile. I opened it on photoshop and traced the edge with a yellow brush, then filled the entire head with the solid colour yellow. I selected the background and added the black to white gradient. The tracing was done quickly, which is why it's messy.

Kira Rhythm Analysis

 Rhythm is a regular repetition of elements to produce the look and feel of movement. In my steady lines piece, I created a sense of movement by including many similar lines all pointing the same direction. I varied the line thickness and the spacing between the lines to create an interesting yet simple rhythm. I didn’t do much planning before I started, I just drew what came to mind when I read the instructions. I would consider the finished product to be somewhat aesthetically pleasing, though a bit dull. The lines remind me of tree trunks because the variants are, for the most part, the same; both the tree trunks and the lines featured in my rhythm vary primarily in thickness and space between each other.

            In my dynamic lines piece, I created a more random sense of movement. The lines are literal arrows pointing in various directions, with no particular reason. I varied line thickness, scale, spacing, position, and shape. It’s much more visually interesting in my opinion, because of the variety. I thought of this because I was slightly bothered by the restrictions of the steady rhythm, especially how the lines could only go in one direction, so I did the opposite of that for this piece, by drawing arrows pointing in every direction.