Logo Assignment

1. Where did you begin? 

I think of creative ideas quickly, and I can execute them fairy quickly at a high work quality. Cheetahs are more creative and resourceful than most animals in terms of survival skills such as catching prey. They're also the fastest known animal.

2. Elements and Principles. 

I chose this position for the cheetah because it's defined, and it captures the cheetah doing what it's known best for, which is running. It will therefore be easily recognized as a cheetah. I chose the green to blue gradient because blue captures me (calm and creative) and the green captures the cheetah (natural and vibrant). The gradient is an artistic method of combining the cheetah and myself. I don't find the colours necessary to deliver the message of my logo (that if you hire me you will be hiring a creative and efficient worker) because the main aspect of this logo is the shape. For this reason, I don't mind that the grayscale takes away the turquoise gradient, since the overall shape is still present. I kept the line quality simple because the shape itself is complex. I didn't add any typography because I like the simple look of my logo and I think the shape is strong enough to stand alone.

3. Get technical.
I started off by searching google images for a cartoon of a cheetah mid-run. I chose cartoon instead of an actual image to simplify the tracing process. Next, I brought the image into illustrator and added a new layer, dimmed the opacity of the cheetah and started tracing using the pen tool. Once the tracing was finished, I hid the original image and smoothed over many of the edges of the cheetah. Then I filled in the traced cheetah with a green to blue gradient. 

4. Your thoughts and opinion.
I am happy with my logo and how it turned out. I may have made the green lighter and the blue darker to increased the effect of the gradient in grayscale. I still don't mind it's current look in grayscale though. I learned that with logos, simplicity is key. I would like to make a logo made of only typography sometime.